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Monday, December 24, 2007

Food Counterfeiting

Recently there were many injustice among food industry. Most popular fast food, Mcdonnald's salad was expired the date noted on the box, and butcher company sold chicken with a different brand. I believe that people are very conscious about the food and I see many customers checking in the supermarket. Food Counterfeitng refers losing trust between customers and food company. Since their commodity is the food, it makes them stand in difficult condition when they betrayed customers. Companies must reconfirm the safety of their product and this is their responsibility. Although they are doing for their business, which is commercialism, I believe the strong connection of trust between customers and shop is priceless. I consider that making a strong trust is going to be the goal in next year.

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