To attract more Europeans

Japanese tourism officials launched a campaign named "Cool Japan -Fusion and Tradition-" highlighting the country's contribution to comtemporary arts and culture such as manga(comic books) and animation related attraction. They are also hoping to attract spa-lovers by promoting Japan's many "onsen"(hot spring) and Buddhist retreats. The aim at the campaign was to "diversity" the types of travelers going to Japan. I hope that Japan National Toulist Organization has more effort to attract foreigners.