Media mix

Media mix means a combination of the advertising media such as newspapers, magazines, TV, radio and direct mails. But, it means not only the technique of advertisement but also the wide expansion of goods, which the original has been expressed in one media, including novels, comics, animations, video games, music CDs, video dramas, movies, goods of characters and so on. Also, it is used when the story is told by plural viewpoints. If you are absorbed in one of these goods, you will like to want other goods soon. I was caught up in the animation that I had watched by accident and bought the original novels and several related goods. Appreciating the work on different media is interesting. We can enjoy the findings of similarity or difference that is descendent points from the original. The world of the work expands increasingly. However, as the media increase, media mix involves a problem. To what extent should the goods of other media catch the original or change its element? I think they can’t perfectly catch it because the media are different. Besides, making use of other media is meaningless if there are no different points from the original. Of course, the changes of fundamental elements on the original spoil the work. I hope that creators understand the original deeply and make a little change matched to the media respecting the original.