BRAND

Many Japanese people are brand-conscious. Recently, I talked about Japanese fashion with a French friend. She says Japanese fashion is so strange. Japanese people like high quality goods and they think it is valuable for them. But foreign people don’t think like this. For example, Japanese people love bags of “COACH” which is from America because they think it is high-class brand. But this is not true. American people use the bags of this brand with casual wears because they can buy the bags at half price of Japanese price. They use those bags simply. But many Japanese people use this brand’s bags as formal and they show off these bags. It is so ridiculous. I think that Japanese people don’t have confidence in their fashion.